Sex work is more difficult nowadays. Eros is constantly going offline. Twitter is shadow-banning you. And then there’s talk about SEO as a way to get traffic and clients. There are advertising scams, web design scams, and there will be SEO scams.

Here’s crash course on SEO.
SEO is the long game. For short terms, advertising and social media get faster results. Once proper SEO kicks in, it will trump both advertising and social media. With that said, if you drop everything right now to simply focus on SEO, your wallet will end up crying in 2 months. Always have eggs in multiple baskets.

Quick note on companies advertising SEO services to escorts

I see a few companies asking escorts, “is your SEO correct?” Mostly, it’s click bait to get your attention. It’s not a simple question to answer because SEO has multiple layers. Most companies catering to the escort market does not do real SEO work, just like most web design companies catering to providers do not set you up with a site that’s focused on growing your business. The quality of web services available to providers is simply sub par. It’s sad really.

Companies providing SEO services to escorts seem to focus on a single layer, which is on-page SEO. When you don’t see the bigger picture, it’s hard to differentiate who is a real SEO expert and who is just a marketer with basic understandings of SEO trying to make a quick buck. Even incompetent people with good intentions will do more harm than good.

(I recently gave free consultation to a potential client — owner of a cleaning company interested in getting SEO services for his business. Before coming to me, he hired someone for writing and SEO services. As soon as I saw the results, I knew he’s been tricked. The person who did the work was mostly a social media marketer and writer — I tracked down her resume on LinkedIn — but she passed her work off as SEO based on the limited knowledge she had and based on the client lacking SEO experience.)

Hiring a company for SEO services is actually costly. I wouldn’t say expensive because it depends on whether results are delivered. If they are delivered then it’s not expensive. You can see the pricing for SEO tools here. Any SEO expert worth a damn is spending at least $180 per month for access to tools helping them manage and track progress for clients.

That fee is only the beginning and is always passed on to you, the client. That’s why it costs so much to get SEO work started. After this long article, I will show you the one thing every provider can do to get traffic from search engines even without SEO skills.

But first, why is SEO important?

All popular platforms like Eros and Slixa get traffic from somewhere. Most of that somewhere is SEO. Without this source of traffic, running ads on Eros and Slixa would not get you new clients or as much clients as you would like. (Some platforms are private and get traffic by word of mouth.)

Having your own site, doing SEO properly, and building a list of email subscribers will eventually lead to having full control of your future without depending on advertising and without worrying about getting banned on social media. Your own site is where everything is managed. SEO gets you the traffic. And getting people subscribed by email gets them coming back for repeat business.

Having email subscribers is also convenient for announcing travel plans. Email subscribers are yours to keep unlike Twitter followers, which can be taken away. Email subscribers is also unique in that you get to speak to them directly. On Twitter, your tweets are competing with thousands of other tweets. Tweets are often seen, but not read.

SEO is cheaper than running ads because you can do it yourself. However, it’s not as quick as paying for advertising. If you were to do it yourself, I would say it takes a good 3 months to see the initial results. My estimation is based on an assumption that you’re a beginner and the ways in which you will approach SEO will be limited. Once you’ve passed a certain threshold, it gets easier.

What is SEO?

It stands for Search Engine Optimization. Google.com is an example of a search engine. You go there to search for things using keywords and phrases. Whatever the keyword, Google’s job is to display the most relevant results and rank them accordingly. The #1 result is most relevant then #2 and so on.

Google determines the rankings based on many different factors. It has an algorithm that changes every few months or years, which makes most serious SEO work a moving target. However, steady SEO growth is based on a few basic rules that everyone can do.

Within the context of keywords and phrases, Google tries to see if your website is saying the same keywords and phrases that people are searching for. If most of your business is in Los Angeles but all you ever write about is your trips to New York then you will most likely not show up when people search for “Los Angeles escort”.

Then why not make sure the page says “Los Angeles escort” over and over again just to be sure? Google knows “keyword stuffing”. Many people tried. Keyword stuffing to trick Google doesn’t work anymore.

When your site first shows up on Google as a search result for “escort” or whatever keyword/phrase, you might be the 100th result, 300th, or you might be #1. Obviously, being anywhere from 1 through 10 will get more traffic versus 11 through 20 and so on.

SEO is doing whatever it takes for search engines to give your site high rankings without cheating or getting caught cheating.

What are the layers of SEO?

  • Keywords research and tracking
  • On-page SEO, site settings, and server settings
  • Link building
  • Maintenance to keep an eye on errors and people purposely sabotaging your effort

Keywords Research and Tracking

You first need to find out what people are searching for. Conveniently, there’s a Google Keyword Planner. As you get more advance, you will find other tools more useful. The keyword planner will get you started for free.

You’ll want to come up with a list of 10 to 20 keywords for your site to focus on then expand that list to include more keywords as the initial SEO results come in. Finding the right keywords with enough people searching for them is easier said than done. Say you found a phrase you could easily rank well for but only 10 people search for it per month, that search volume is too low to expect good returns on investment.

Once a list of keywords and phrases relevant to your business, services, and location is determined, SEO experts usually import that list into tracking tools (like the ones I linked to above that’s $180 per month). There are ways to track your progresss without paying, but that’s beyond the scope of this article and typically very boring to do manually.

When tracking keywords, you will see your rankings move up or down page by page based on the keywords. For example, this month your “About” page, which is dedicated to the phrase “Los Angeles escort” has moved up 50 places in the rankings or it has moved down. It’s a lot more sophisticated than that once you go down the rabbit hole.

On-page SEO, Site Settings, and Server Settings

“On-page” stuff has to do with what each web page displays to the users and to search engines, for examples:

Page Title Tag
Instead of “About – Emma Andrews”, which doesn’t say much about you as a VIP escort. Something like “About Emma Andrews | San Francisco VIP Companion” would be more useful for SEO. Again the exact phrases to use depends on your keyword research. And, don’t use the same phrases or structure for every page. You want the pages to be slightly different from each other.

Meta Description
A quick search for meta description on Google will give you a better explanation of it than what I can do here in a short paragraph. If you’re making a web page with lots of text, you generally do not need to worry about Meta Description. Nowadays, Google does a better job of automatically determining the meta description. It’s the page filled with photos and no text that really need meta description. (For e-commerce or online stores, in which product descriptions are extremely important, you do want to customize meta description to make it say exactly what you want it to say.)

Headings and Sub headings: like page title tags, it helps to put keywords and phrases in headings. Especially, headings using h1, h2, h3, h4, h5, and h6 HTML tags. H1 headings are most important. Each page should have exactly one that contains the primary keywords for that page. HTML5 says you can have more than one H1 tags per page. Don’t listen. That’s developer rules, not SEO rules. Stick to one set of H1 tags per page.

Image names, Alt Tags, and Canonical URL
“emma-andrews-san-francisco-escort.jpg” as an image name is a lot better than “photo-4484584.jpg”. Also, take care of your alt tags and canonical URL.

Because saying the right things on your site is hugely dependent on successful keyword research, it makes me think most SEO companies advertising their services to providers are just scammers or incompetent people. Their services often include on-page content work only, nothing to do with keyword research and link building. If they provide on-page optimization without real keyword research then it’s just guess work. And if it’s guess work then you can do it yourself for free. For example, off the top of my head:

  • San Francisco escort
  • San Francisco companion
  • VIP companion in San Francisco
  • GFE escort in San Francisco

Anyone can charge a fee, put basic random stuff all over your site, and still get results. Using the formula “location name” + “escort” is the most basic way to come up with keywords. They don’t reveal you could’ve done that yourself and gotten comparable results.

Site and Server Settings

This is where it gets technical. You really have to know what you’re doing. Luckily, most services and platforms do most of the heavy lifting already. But, just to give you a checklist of what it looks like. Here are some things to think about.

  • Does your site have SSL protection? If it doesn’t, going to your site using “https://” instead of “http://” would trigger an error. Everything being equal. Google ranks secured sites higher than un-secured sites.
  • Is your site super slow? Everything being equal, Google ranks sites with faster speed higher than slower ones, which is why I’m dumbfounded by people recommending offshore hosting for US providers just because of SESTA/FOSTA. A big part of having your own site is to compete in SEO. If you host offshore, making your site far slower than it should be, Google will factor that in to rank you lower than other people.

Click here for more thoughts on hosting speed and offshore hosting relative to SESTA/FOSTA.

  • Does your site’s robots.txt file allow indexing? You won’t believe how many developers forget to do this for their client sites. One developer launched a site for 6 weeks without double checking whether robots.txt file was completely blocking search engines from indexing the site. Long story short, it was definitely blocking. Facepalm. If you’re blocking search engines from indexing then you don’t show up in the first place. How do you win the race without showing up?
  • Are all missing pages redirected to the homepage or to a more relevant page? Web pages are created and deleted on a regular basis. Problem with that is some web pages have been indexed. Once indexed, it has a chance of getting traffic from Google. If you delete it and forget to update Google, Google will eventually remove that page from its database, which costs you free traffic and hurt rankings because your site is filled with errors.
  • Are you using just one version of the site URL? For example, if the “www” version doesn’t redirect to the non-www version then you have two versions working. Don’t. Pick one version and stick with it.

Link building

Pretend you have the previous steps done correctly, now it’s time to get people to link to your site. Content relative to keywords and how many relevant links are pointing to the site will always be important in Google’s ranking algorithm.

If your site is focused on being a “San Francisco escort” because that’s one of your key phrases then it’s super beneficial to have other sites talking about the same thing link to you as “San Francisco escort”. When they link to you, the actual link title need to include your keywords. If they link to you as “pokemon” then it’s no good. The opposite is also true if a bunch of Pokemon sites link to you on their pages as “San Francisco escort”, still no good. In either no-good cases, Google will assume you’re trying to do something suspect to game the system. In that case, you will get zero results or worse, get penalized and banned from Google’s database. If you think getting shadow-banned from Twitter sucks, wait until you get banned from Google after months of SEO effort. Do not try to game Google and do not hire people who don’t know what they’re doing to help. Their efforts might come off as trying to trick Google. The results will be the same — banning.

You need to tell the story straight. The right keywords, the right content, and the right sites linking to you using your keywords. Remember, Google is after relevance. Its algorithm is looking for signals that says your site is entirely relevant and should be ranked highly.

Link Build Scams and General False Promises to look out for:

  • 50,000 links for $50 or worse, 50,000 links for $5. For the love of God, do not buy!
  • “I will make you #1 for (fill_in_the_blank) keyword”. Do not believe. Pushing your rankings to first page of Google is very possible and even top 3 results are possible, but to promise #1 screams FALSE PROMISE! Being #1 depends on so many different factors, sometimes competitors will alternate being #1 and #2 for a while until something gives one the edge for some unthinkable reason that’s hidden from the public. Also, being #1 for a low volume keyword/phrase that no one search for will do nothing for your business.

If SEO work was that easy, everyone would be #1.

Some examples of real link building

  • You agree to an interview about sex work. The article is published. Reputable news websites links back to your site. Yay!
  • You write a thoughtful article on sex work and seduction. People read it and naturally want to link to you. Yay!
  • You comment on a blog post and your name links back to your site. Meh.
  • People naturally link to your site when talking about you on messages boards. If the message board is set to public then Google will pick it up to index. Also kind of “meh”.
  • You and your friends link to each other as “escorts”. This is “meh”. Sometimes, it can be harmful if one circle of sites become a link farm in Google’s eyes. All sites involved in the circles get penalized. Do not over do this and be careful.

Getting links is almost an art. You need to think of creative ways to get them. Another reason why real SEO work is complicated and costly. It’s also why some SEO companies buy legit links for clients — like $150 per link not $5 for 50,000. You’re not supposed to buy links. That’s a part of gaming Google, but some SEO companies do it knowing the risk they’re taking. At the level of $150 per link, it’s a lot harder to catch because they try as hard as they can to make it look natural or unbought. At the level of $5 for 50,000 links, Google would flag you faster than a speeding ticket.

Maintenance and Sabotage Prevention

At this stage, your SEO effort is semi to fully successful. All there’s left to do is keep on trucking. Make sure your site doesn’t have missing pages. Sign up for tools like Google’s Search Console to keep an eye on errors and notifications.

The search console will reveal a lot of information about your site traffic and keywords. It’s also a good tool to keep an eye on people trying to sabotage you. SEO sabotage or “negative SEO” is absolutely possible.

Let’s say I’m #2 and you’re #1 for a certain keyword. I don’t actually need to keep working harder to get to #1. I just need to make it look like you’re trying to trick Google by buying those 50,000 links on your behalf and make those 50,000 links point to you as “big dick bandit”. Yes, I realize it’s a ridiculous example, but it’s absolutely real and people will be as malicious as they want to be when running negative SEO attacks on you.

Fortunately, when you get to #1 and #2, it’s not that easy to get knocked off by someone’s effort to sabotage you and there are ways to undo the damage if you catch it early enough.

Finally, Blogging is The Answer

If SEO is so complicated and costly, is it worth it? Absolutely, because there’s a way to achieve good rankings even without advance, technical SEO skills and without hiring people to do it. Blogging is the key to unlocking your future, getting good rankings, and free traffic from search engines. Imagine never having to spend money on ads again!

Why Blogging?

Google loves words. The act of blogging naturally makes you talk about yourself and your city. In doing so, you’re forced to use keywords relevant to you. Think of it as a natural way to take care of keywords and on-page content in one task.

SEO companies spend a ton of money to buy links and then charge you for the results. That may be necessary to quickly improve SEO rankings for a plumbing company and it would be worth it too because plumbing companies can get five figure contracts. That’s nearly 10 to 1 return on investment. But for an independent escort trying to manage a small business, I don’t think SEO services are worth the return on investment unless you plan it for the long term and do it slowly yourself, which is why Courtesan Creative doesn’t offer SEO services.

Blogging or writing in general costs less money and time. The long term effect, dare I say, is better than buying links. Two articles per week for 52 weeks per year with each article having 500 to 1500 words, that’s 104 pages of relevant content that will get indexed and linked to. That content is also forever yours.

You could still have eggs in the advertising and social media baskets while blogging. On the flip side, when you spend money on SEO services, your advertising budget is pretty much depleted.

As for the act of writing a few times per week, it’s like a lifestyle change. You can’t be impatient wanting to see results immediately. You have to stick to it even if you see nothing after 6 months. Although, if after 6 months you still see no results then check your site’s robots.txt file. It might be blocking Google from indexing your site. (Hahaha! I will beat that joke to death.)

Writing topics

Of course, you want to avoid revealing personal information about you and your clients, and avoid damaging your brand. But, it’s absolutely possible to write articles related to escorting with your city’s keywords within the article. For example, write about your experience showing the city to an out-of-town client visiting the city for the first time. Or, write about specific attractions you’d like to visit on escort dates.

You can also hire people to ghost write for you. If this is your strategy, be careful about plaigiarism. Always check the work writers submit to you on search engines. If you search for sentences and results come up, it means that content has been plaigiarized and more important Google index it already. If you put that content on your own site and get indexed as well. The second site to get indexed for the same content will get penalized for duplicate content. It will do more harm than good.

Need help with your website? Get in touch

  • This field is for validation purposes and should be left unchanged.